Top Content Marketing Examples
Content marketing can be a potent strategy to help you grow your business and build an engaged customer base. However, many marketers still don't have an understanding of how to implement it effectively.
Making a strong content marketing strategy requires audience research, channel selection, topic selection and managing the project. In addition, you must have a clear brand message that is consistent across all distribution channels.
Slack's Case Studies
Although it is a relatively new company, Slack has a massive user base. This is due to the fact that they were in the right spot, at the right time and with their product. As teams grew, they noticed a communication problem. Communication was slowing down significantly when an organization grew beyond 10 or so members. Slack solved this issue and allowed people to communicate more efficiently and effectively.
They focused on product-market fit and used audacious content marketing to raise awareness. They centered their efforts on a common issue. The "email killer" hook was a great method to make people pay attention to their brand and convince them that they had the solution to a problem that was common. It helped them create a strong brand that is a crucial component of their success.
The team at Slack is a close-knit group of people who have the same values and strive for the same goal. They realize that their brand is their most valuable asset. This is something larger companies such as Google and Microsoft can't achieve.
Slack is also adept at learning. They are aware that they need to keep evolving and changing in order to meet the needs of their users and also the competition. This is why they have invested so much into creating an area of learning and development which provides ongoing training to their employees.
This is an excellent example of how to leverage internal resources to keep the culture of the company in check and ensure that all the employees are current with their products. Having a dedicated team for learning and development is also beneficial to the bottom line as it boosts productivity and reduces the need for external resources.
Slack's culture is built on empathy. They search for applicants who want to intuit what their users are trying to say. This is an essential part of their mission and vision statement that reads: "Making the work life more enjoyable, less stressful and more productive for the world's brightest and best". Empathy is a key element when it comes to hiring.
Cat Person's Instagram
Top Takeaway: Using personal content to engage your audience is an effective strategy. Buffer's Small Business Big Lessons podcast is a great example. Each episode features an individual small business owner from diverse backgrounds. Buffer's content is relatable, which helps to build trust with its audience.
Cat Person has done a excellent job with their Instagram. User-generated content, also known as UGC is a key element of marketing via social media. They encourage their users to tag them on photos of their cats using Cat Person products and share them on their account. This proves the social proof, boosts engagement, and proves their product is effective.
NatGeo's Instagram is also an excellent example of a content strategy that resonates with its audience. Each photo is credit to the photographer rather than being a brand-named asset that makes it less intrusive and more authentic.
Wordle
Wordle players begin their day by rolling out of their bed, making a cup of coffee, and settling down in their favorite chair. You're soon trying to figure out the five letters word in six attempts.
Created by Josh Wardle, the game has become a cult phenomenon. It's not for profit and its creator did not anticipate that it would be so well-known. The app's success was caused by a few major factors.
It is important that something stirs powerful emotions to become viral. These emotions could be positive or negative, but they have to be universal. Wordle achieves this by creating a sense satisfaction and competition. The game makes it difficult to reach the top of your daily score. This gives you an incentive to come back each day to work toward this goal.
sickseo.co.uk that is what makes Wordle so popular is the social aspect. It's extremely easy to post your results online in a non-spread way, and the game encourages you to do just that. This keeps the word of day fresh in your mind and allows you to boast to your family and friends about your accomplishments.
The fact that Wordle is a limited-time offering is a major factor in its success. It creates a FOMO-like effect that encourages users to visit every day and compare scores with their friends. It is also ephemeral and therefore feels more valuable and exclusive to users.
The success of Wordle is a great reminder that the principles of content marketing still apply. It's crucial to create content that people find valuable, and make it easy for them to share it. This can be done by creating a grid that's instantly recognizable and attractive. By leveraging these tactics, you can boost your chances of going viral. Make sure you use your resources properly. A campaign that's not backed by a solid content strategy will go away like an Lin-Manuel Miranda earworm.